YouTube is an internet public communication site. Registered users can upload videos and make them available to the public. Anybody can view videos posted to this site. Videos can be posted for beginners or professionals.
YouTube allows you to upload almost anything. YouTube allows you to watch almost any video. YouTube has many great videos that are entertaining and informative and can be viewed anywhere. With Get Fans you can boost and get more subscribers and views.
Over 1,000,000,000,000 Playbacks on YouTube in One Year
This is about 140 views per person on the Earth. There are twice as many stars in the Milky Way than there are in this galaxy.
YouTube Marketing for Brands & Retailers.
YouTube is a place where many brands miss the mark. Why? They are using it only for one purpose, and not linking it to multiple marketing goals.
YouTube is a great platform for retailers and brands to engage their customers through channel participation. Brands and retailers should use YouTube to drive traffic to certain destinations and improve their website search engine optimization strategies.
The Creation of Participation and Community Engagement
Fashion brands, marketers, and retailers must first understand that YouTube is an online platform that is built on the idea of engagement. Its community is made up of connections related to YouTube’s content. YouTube members will voice their opinion via comments, likes and share.
Tony Nethercutt provided great insight just before YouTube launched its brand channels in 2006.YouTube video marketing can be used to create community engagement. Avoid interruptions.
Brands and retailers must make YouTube accessible in order to maximise its potential as a community-building tool. Moderating comments democratically is key. You can delete vulgar or profane comments, but you should not silence consumers for the sake of “brand control”. These opinions are valuable market research because they reflect the opinions of your customers.
Do Not Put a Muzzle on Your Audience
Brands should not disable video sharing. Your community can spread the content. It was the brand that approved the video’s content. Why shouldn’t viewers be allowed to embed or share the video on their blogs?
If brands want to maximize their YouTube ROI (sales, traffic and new customers), they should be actively involved in the YouTube community. Participate in the discussions of other members’ content relevant to your brand. This will boost the brand’s visibility on YouTube, and search engines.
What does search have to do with it?
YouTube videos and YouTube channels are not optimized for search engines. This is a great opportunity for small retailers to increase their online market share by ranking higher than larger retailers.
According to comScore YouTube is ranked #2 in search engines. It’s second to Google (which now controls YouTube), and outranks Bing and Yahoo. A brand or retailer that uses YouTube as a marketing tool is not optimizing its content. This could mean they aren’t maximizing the ROI on their video marketing investment. They’re actually losing online traffic that could have been converted into sales.
How can you make your fashionable YouTube content SEO friendly?
A brand can optimize YouTube content by following the same rules as any other SEO project. A brand uploads a YouTube video. This is basically creating a page with the video. This page can be optimized in the same way that any other web page.
YouTube automatically generates metadata for every video page that is created.
The title tag is the NAME of the video.Video searches are dominated by the title. The most weighted words are those in the title’s first and second words.
Video INFORMATION is the meta description. Your description should be keyword rich and used to its full potential. The URL you wish viewers to visit should be at the beginning of each paragraph.
This area should contain as much information as possible, since search engines are not able to see most videos.
In the description, include relevant links. These links could include “follow us” on Twitter or “become our fan on Facebook”. You should think about the places that you want YouTube traffic to come from and what you intend to do with those links. Include all relevant links.
Select a category to add video tags.. It is important that your video category selections are accurate. Your content is referred to by categories. Video tags should include the most important highlights of the video, as well as the names and details about the content (example: Spring Fashion Trends Video).
YouTube’s annotation and caption features are available to you. Retailers and brands can add descriptions, notes and links directly to videos. Links are currently only clickable to YouTube pages. If you’re telling an important story, which your brand should, you can link back to earlier installments or videos that relate to it. This will increase your channel’s time and help you get more page views.Views for your videos.
You can embed YouTube videos by linking to them.It will increase traffic to the videos and improve page views, which YouTube uses internally to rank videos.
Do you find creating cohesive marketing strategies overwhelming? It’s not difficult, but it can be overwhelming. It takes some coordination and effort. You will see better results and a more efficient social marketing campaign.